Organised Retailing

The book is all about organized retailing in two important segments viz; Food & Grocery and Apparel & Clothing. This book presents a conceptual and practical framework for understanding Organised Retailing. It covers growth and development of organized retailing, various formats, retailing in India and International retailing of popular players. The book underscores the importance of Human Relations to be a successful retailer, Supply chain Management and Use of technology in retailing. During her work and travel in various retail outlets, the author keenly observed retail concepts, stores layout, retail operations in a range of diverse products and buyer behavior. The book covers how Indian retail is hoping to capture the market potential, how the changing demographic pattern has boosted retailing, and the future of organized retail in India. The book covers the survey on choice of retail outlets, spending, savings due to offers, and the demographic pattern of customers visiting these outlets. It is sure that the book will be useful for students doing further research in organized retailing.