Mastering Business Analytics

Mastering Business Analytics: Research Method with SPSS and Python is an essential guide for students, researchers, and professionals aiming to build expertise in business analytics and data-driven decision-making. This book provides an in-depth understanding about research methodologies, data analysis techniques, and statistical modeling using tools such as SPSS and Python. This book covers key topics such as research design, hypothesis testing, regression analysis, machine learning, time-series forecasting, and structural equation modeling. It provides a practical perspective. Readers will gain insight into data preprocessing, exploratory data analysis, reliability and validity testing, and various statistical tests essential for impactful research. With real-world case studies and step-by-step guidance, this book simplifies complex concepts, making it accessible to both beginners and experienced analysts. Whether you are conducting academic research or working on data analytics projects, this book serves as a valuable resource for enhancing analytical skills and driving meaningful insights. About the Authors Dr. Ajay Kumar Chauhan (M.Sc. Mathematics, MBA Finance, UGC NET & Ph.D. in Finance) is the founder of Research Shiksha. He is currently a Professor of Practice in Analytics at BIM, Trichy and has previously served as Director FPM at UBS, Mumbai and a full-time faculty at IMT Ghaziabad (2012–2020). Dr. Priya Gupta is an Associate Professor at the Atal Bihari Vajpayee School of Management and Entrepreneurship, Jawaharlal Nehru University (JNU), New Delhi, India. With more than 20 years of academic experience, she has previously taught at the University of Delhi, Amity University, and Guru Gobind Singh Indraprastha University. Yogesh Sharma is a Senior Research Fellow at the Atal Bihari Vajpayee School of Management and Entrepreneurship, Jawaharlal Nehru University (JNU), New Delhi, India.